helpful information

  • After an initial consultation, we will send you an Estimate. If you wish to proceed with Agreeing to your Estimate & Booking in Studio Time for your Project, you press the "Accept" Button on your Freshbooks Estimate.

    You will then be emailed an Invoice for the 50% Non-Refundable Deposit of your Estimate. Once we have received your 50% Non-Refundable Deposit, we will contact you to book in Studio Time and ensure we meet all of your Deadlines.

    Once your Project has been finalised & approved, you will be sent a Final Invoice of the Balancing Owing. Your 50% Non-Refundable Deposit, will come off the Final Invoice. If extra fees are required it’s added to the Final Balance. The extra fees include items such as image purchases or extra stages of revisions.

    Should your project extend beyond 2 months you will be billed 2 Months from the initial payment of your 50% Non-Refundable Deposit.

    Payment Methods -
    You will be able to pay via Bank Transfer or Credit Card through Stripe.

  • We do not offer refunds. Our 50% Deposit is Non-Refundable.

    We invest a lot of time in the initials stages of a project with meetings, strategies, briefs & research before we even begin designing, the 50% Deposit ensures we are covered for any time spent thus far. We also only take on a few clients each month, which means sometimes we have refused other work to take on your project.

    I have never had a client request a refund and like to ensure my clients are always satisfied. Should you be unhappy with your project during the process you can choose not to proceed further and we can come to an agreement such as not paying your Final Balance.

  • At the end of each Branding Package you are sent a Brand Kit. This is an explanation of file formats of each Brand Mark.

    VECTOR FILES
    - Vector Files are scalable, they do not pixelate, they include Colour
    - Information like your Pantone or CMYK Breakdown.
    - Great for Print Media or Large Format Printing.

    AI (Adobe Illustrator) File is a Vector File.

    EPS (Encapsulated PostScript) is a Vector File.

    PHOTOSHOP FILES

    JPEG (Joint Photographic Experts Group) is a Compressed File Format.
    - You can not scale up.
    - Medium Resolution. Great for Digital Media.

    PNG (Portable Network Graphics) is a Compressed File Format.
    - You can not scale up.
    - High Resolution on Transparent Background. Great for Digital Media.

    TIF (Tagged Image Format) is an Uncompressed File Format.
    - You can not scale up.
    - High Resolution.

  • Your Final Brand Kit has every file & colour format you’ll need for your Brand Marks. Below is an explanation of Colour Formats.

    Pantone or PMS
    - PMS (Pantone Matching System) or Pantone.
    - Best for Colour Accuracy at Print or when Printing Colour Separations.
    - Used by designers, printers and manufacturers.

    CMYK
    - Stands for Cyan, Magenta, Yellow, Black.
    - Primary Colour for Print.

    RGB
    - Stands for Red, Green, Blue.
    - Used in Digital Media.

    HEX
    - Stands for Hexadecimal.
    - Used in Digital Media, best for your Website/

  • DPI
    - Stands for “Dots Per Inch.” DPI is used to measure the resolution of an image both on screen and in print. As the name suggests, the DPI measures how many dots fit into a linear inch. Therefore, the higher the DPI, the more detail can be shown in an image. High Resolution
    - 300DPI or more. Best for print, can also be used for Digital Media. Medium Resolution
    - 150DPI. Suitable for digiral media or presentations. Low Resolution
    - 72DPI. Suitable for digiral media.

  • A mood board is a collage of images that represents the essence of your brand through colour palette, imagery, logo, typography & layout inspiration.

    During our Branding Process, you are sent a selection of Mood Boards to choose from. When reviewing a Mood Board, you pose the question “Does this feel like my brand?”.

  • A Branding Board is your one page style guide for you brand, this is included in The Essentials Branding Package. Our Branding Board includes your Brand Marks, Brand Inspiration, Colour Palette, suggested typography suite and brand patterns & textures.

    Everything you need to refer to whilst launching your new brand! You can also choose to upgrade to a Brand Guidelines.